African American Households
The African American consumer has an annual disposable income of over $535 billion dollars. Defined as a discerning buyer, African Americans continue to demonstrate tremendous brand loyalty to the products and services of companies that acknowledge their existence and advertise to them directly. Advertising to the African American consumer is 50% more effective than general market ads in stimulating sales.
This file is compiled from subscribers, responders, census tract data, and the application of the “LSDI Proprietary Ethnic Encoding System” to a nationwide household database.
TOTAL FILE: 6,831,705
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BASE PRICE: $65.00/M
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SELECTIONS | |
Geographic (state, scf, zip)
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$5.00/M |
Income | $5.00/M |
Age | $5.00/M |
Gender
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$5.00/M |
Marital Status | $5.00/M |
Mail Order Buyer
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$5.00/M |
Magazine Subscriber
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$5.00/M |
Computer Owner | $5.00/M |
Donor | $5.00/M |
Religion | $5.00/M |
Book Buyer | $5.00/M |
Credit Card Holders | $5.00/M |
Homeowner | $5.00/M |
Length of Residence | $5.00/M |
Presence of Children | $5.00/M |
Age of Child Present | $5.00/M |
Telephones (Home or Business) | $25.00/M |
FORMAT | |
Cheshire Labels
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N/C |
Pressure Sensitive Labels
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$10.00/M |
Telemarketing Cards
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$10.00/M |
Mag Tape / IBM 3480 Cartridge
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$25.00 FLAT |
CD-ROM / ZIP Tape / Diskette/ E-Mail
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$35.00 FLAT |
MINIMUM ORDER | |
Minimum Order
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5,000 |
CANCELLATION POLICY |
Orders Cancelled after original mail date require payment in full. Orders cancelled prior to original mail date are subject to $50/List, $10/M running charge, format charges and shipping costs.
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UPDATE CYCLE |
NCOA’d quarterly, new names added monthly.
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