How updated are our lists?
today's marketplace, there are over 30,000 different
lists (databases) available for rental. A different
owner or manager manages each one and their update
practices differ from list to list.
the most part, most lists are periodically run against
the NCOA (National Change of Address) file that is
provided by the US Postal Service. This is a file
of all the people that have changed or updated their
address. The NCOA file is updated monthly. Most lists
are run against the NCOA file on a quarterly basis.
This is also the case for our lists.
List Service Direct, we are in a constant state of
update. We are always adding new names to our databases
and purging out bad ones. The names that we purge
are those that have moved and left no forwarding address,
people that have passed away and other undeliverable
How "fresh" are the names?
the mailing list business, the word "fresh" is often
misused and misunderstood. When thinking of compiled
lists, there is no real difference between a name
that has been in the database for some time and a
name that has newly entered the database. Each of
these names are equally able to respond to your offer.
They are equally able to have mail delivered to them.
lists (mostly response lists) have what we call "Hot
Lines". These are the new names that are added to
the database monthly. Depending on the offer, hotline
names can sometimes mean an increase in response.
Names provided from a hotline usually cost $10 - $25
per thousand on top of the base cost of the list.
What are the source(s) of the names?
lists have different sources. Here are just some of
the sources we use;
information, the phone book (yellow and white pages),
surveys, magazine subscriptions, public records, responses
to direct marketing offers, trade journals, membership
lists, people who make donations, warranty cards,
and telemarketing information.
What format(s) do the names come in?
are available in several different kinds of formats.
Peel and stick labels is the most popular format.
We also have printouts (for lists with phone numbers),
Cheshire labels, index cards, disk, tape and CD Rom.
in electronic format are in an Ascii (ask-ee) comma
delimited format. Which means that a comma separates
each data field. Ascii is a universal computer language
that is readable by most programs. Data in Ascii format
imports easily into most Microsoft programs such as
Excel and Word. It also imports easily into most database
programs such as Act!, Access, and Goldmine.
Can I get my list e-mailed to me?
we can e-mail your list to you. There is an additional
fee of $35 for this service.
How long does it take to process an order?
begin to process orders as soon as they are received.
Most orders take 24 to 48 hours to complete.
What forms of payment do we accept?
accept all major credit cards, and company or personal
Do we guarantee the accuracy of our lists?
of our lists are guaranteed to be 90% accurate in
terms of information and 94% deliverable. Anything
over and above those percentages should immediately
be brought to our attention and we will credit you
for the names.
How many times can I use the list?
you purchase a list, you are actually "renting" it
for one time usage. Unlimited usage is available for
an additional charge - usually twice the cost of the
base price of the list. Unlimited usage is good for
one year. It is our experience that the quality of
the list declines after one year to a point where
it is more cost effective to purchase a new list.
is an SIC code?
stands for Standard Industry Classification. This
is the number system that is used to identify a business.
Each type of business has an SIC code associated with
it. We use the code to select businesses from our
business database. You can find out a business SIC
code by going to our web site and clicking on "SIC
code search" on the left hand navigation column.
How targeted can a consumer list be?
the advent of technology and modern data collection
methodologies, lists can be extremely targeted. You
must keep in mind however, that the more targeted
you get, the more expensive the list. Here is a list
of the different demographic categories we offer and
Martial Status: $5/M
Mail Order Buyer: $5/M
Magazine Subscriber: $5/M
Computer Owner: $5/M
Book Buyer: $5/M
Credit Card Holder: $5/M
Length of Residence: $5/M
Presence of Children: $5/M
Age of Children: $5/M
(/M = per 1,000)
note that some demographic selections might be included
with your list depending on the database. We also
have categories that are not listed here. Please check
with your account representative.
How targeted can a business list be?
can target businesses by using SIC code, sales volume
and number of employees to name a few. Here are the
different categories available on our business database;
& Contact: $10/M
S.I.C. Select/Omit: $5/M
Sales Volume: $5/M
Employee Size $5/M
Contact Name: $10/M
Executive Donors: $5/M