" We are a nation of communities...a brilliant diversity spread
like stars, like a thousand points of light in a broad and peaceful
-President George H. Bush
The United States is truly a "melting pot" of diverse
ethnicities. Identifying households and individuals by their ethnic
or religious background is a highly effective marketing segmentation
technique used by many professional direct marketers and companies
that actively use direct marketing to sell their products and services.
Service Direct, Inc. has been providing segmented ethnic and religious
data (on consumers), as well as, ethnic business information to
the direct marketing industry for over 25 years. We have developed
the technology to identify over 130 ethnic and religious groups.
LSDI is the premier source of ethnic and religious information in
the United States today.
addition to our expertise in religious and ethnic data, we also
offer traditional consumer and business mailing lists, lifestyle
change mailing lists, list brokerage, list management and database