African American Households

African American Households

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The African American consumer has an annual disposable income of over $535 billion dollars. Defined as a discerning buyer, African Americans continue to demonstrate tremendous brand loyalty to the products and services of companies that acknowledge their existence and advertise to them directly. Advertising to the African American consumer is 50% more effective than general market ads in stimulating sales.

This file is compiled from subscribers, responders, census tract data, and the application of the “LSDI Proprietary Ethnic Encoding System” to a nationwide household database.

TOTAL FILE: 6,831,705
BASE PRICE: $65.00/M

 

SELECTIONS
Geographic (state, scf, zip)
$5.00/M
Income $5.00/M
Age $5.00/M
Gender
$5.00/M
Marital Status $5.00/M
Mail Order Buyer
$5.00/M
Magazine Subscriber
$5.00/M
Computer Owner $5.00/M
Donor $5.00/M
Religion $5.00/M
Book Buyer $5.00/M
Credit Card Holders $5.00/M
Homeowner $5.00/M
Length of Residence $5.00/M
Presence of Children $5.00/M
Age of Child Present $5.00/M
Telephones (Home or Business) $25.00/M

 

FORMAT
Cheshire Labels
N/C
Pressure Sensitive Labels
$10.00/M
Telemarketing Cards
$10.00/M
Mag Tape / IBM 3480 Cartridge
$25.00 FLAT
CD-ROM / ZIP Tape / Diskette/ E-Mail
$35.00 FLAT

 

MINIMUM ORDER
Minimum Order
5,000

 

CANCELLATION POLICY
Orders Cancelled after original mail date require payment in full. Orders cancelled prior to original mail date are subject to $50/List, $10/M running charge, format charges and shipping costs.

 

UPDATE CYCLE
NCOA’d quarterly, new names added monthly.

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